Part 1: Case Study
Deakin University Unveils ‘Be Ready’ Brand Campaign Via The Royals

Deakin University has launched a brand campaign, created by The Royals, highlighting the University’s commitment to a practical and applied approach to learning that prepares students for the challenges ahead.

The integrated campaign, ‘Be Ready’, continues the vibrant use of colour first introduced in Deakin’s ‘Think Young’ campaign in 2016, designed to cut through the clutter of the largely monochromatic university advertising landscape and to reinforce Deakin’s brand position.

With executions across television, high-impact outdoor and social media, ‘Be Ready’ features current Deakin students and alumni, demonstrating how Deakin gives them the confidence through practical and applied learning to transition into their career and overcome the challenges that are thrown at them.

Among those featured are Daniel Daperis, Vimbai Nenzou, Lynda Goodman, Roda Alfred and Muhammad Irfan.

Deakin University executive director of marketing Matt Edge said: “At a time of rapid change and global uncertainty, universities need to do more than ever to prepare students for the real world.

“‘Be Ready’ communicates Deakin’s commitment to practical hands-on learning, coupled with well-established theory and critical thinking, to arm our students with the skills they need to succeed in a changing world.”

The Royals ___________