Q2.
Read the following extract before answering the question.
Sports Tours Ltd was established in 1989 and is one of the leading online specialist sports
tour operators in the United Kingdom. It arranges tours for teams to destinations in the
business not only organises travel, accommodation and meals, but it also arranges games
United Kingdom and Europe in sports such as football, rugby, hockey and netball. The
and entry to tournaments for the sports team whilst on tour.
b) Analys
(Source: Mike Flippo/Shutterstock)
Sports Tours Ltd has very high standards. It carries out full risk assessments for all
tours including possible pre-tour inspection visits. Tours are licensed and authorised
through official agencies. All tours have regular contact with a member of staff from
Sports Tours Ltd.
In recent years the business has faced increasing competition. This is not only from other
sports tour operators but also from teams organising their own tours. Changing levels of
consumer income and exchange rates have also had an impact on demand for tours by
sports teams.
Sports Tours Ltd are confident that the high level of service they offer will help them
to remain competitive. However, it is always looking for more ways to add value to its
business activities.
(Source: adapted from https://www.sports-tours.co.uk/about)
***


Analysis the impact of sport tours Ltd of using market mapping to target customers