Bad experiences. For the business of your choice, answer this question: Develop a framework for dealing with managers and develop a strategy for dealing with bad experiences. Imagine that these experiences could be at any level. Assume that you are a customer relationship manager and were asked to develop a strategy for dealing with bad experiences. These experiences could range from not being attended to quickly at a car service to seeing a roach in a restaurant or a dry cleaning service burning your favorite suit right before a big dinner. These experiences can be characterized as being on a continuum from least effective to most effective. Examples of bad experiences are important to consider as acquiring or retaining customers at a broader level. CRM is sometimes also termed as "Customer Experience Management" for managing customer experiences.