Prompt:
Imagine that you work in the communications department at Southern New Hampshire University as a social media specialist. Southern New Hampshire University has decided to raise funds for St. Jude's Research Hospital during the holidays as part of their efforts to promote social responsibility and good citizenship. The goal is to raise $15,000 in total for St. Jude's by reaching three different audiences within the university population: campus students, campus faculty/staff, and alumni. We are choosing the alumni group.
Alumni:
Promote a black-tie event being held by the alumni association for MBA alumni. The event will be held on December 20 with all proceeds from ticket sales going to St. Jude's. The dinner will be hosted at the school, with students running ticket sales and a silent auction, and the culinary department will be cooking and serving a five-course meal. The hope is to raise at least $10,000 from this fundraiser. When analyzing this target audience, narrow your data to individuals with a graduate degree who are at least 30 years old and make at least $80,000 per year.
For this milestone, you will develop the "Data Analysis" and "Evaluating the Landscape" portions of the Social Media Strategy Proposal section of your course project. Make sure to use appropriate evidence to support your analysis and recommendations.
1) Data Analysis: Collect and analyze the following data points for your organization and target audience (SNHU Alumni).
Target Audience Data: Briefly summarize the following demographics and psychographics about your selected target audience, as well as the value of considering each data point you include when designing a social media strategy. make sure to use valid demographic and psychographic data to validate your summary. (Age, education, income, geographic location, current social media use, outside interests, personal values).