heck My Work
You opened The Sweet Shop, a candy and ice-cream store, on the grounds of a beach resort hotel. You get a steady stream of
new customers because guests from the hotel visit your shop. However, you want to attract local residents from the community
to your business to help grow a customer base year round. You decide that a frequent-buyer program is one way to get
customers to visit and return to your business. What type of frequent-buyer program would be good for The Sweet Shop?
Explain how you would introduce the program to customers. What information would be important to include on a flyer about
the program?