Your boss is asking for a summary of the launch event. This requires two components: A budget spreadsheet and a two-page business memo.
Budget Spreadsheet
Document the estimated and actual costs using the Budget Spreadsheet (xlsx)
Download Budget Spreadsheet (xlsx)
Note: The template content (campaign tactics, income sources, and figures) are examples and should be updated during the planning process to align with your campaign strategy.
Two-Page Business Memo
Explain the differences between the estimated and actual expenses.
Reveal whether the new route launch campaign was successful. Provide rationale by referencing components within the budget spreadsheet