Olivia had just launched her new line of eco - friendly clothing. She had spent months researching and developing the perfect products that were sustainable and stylish. With her marketing efforts paying off, her clothing line quickly became popular among environmentally conscious customers. However, after a few months, Olivia noticed a decline in sales. She realized that her competitors had started offering similar eco - friendly clothing at a lower price. It was time for Olivia to re - evaluate her marketing strategy and consider where her products were in the product life cycle.
What stage of the product life cycle is Olivia's eco-friendly clothing line currently in?
a) Introduction
b) Growth
c) Maturity
d) Decline