Fortuna Group, a consumer products company based in Morocco, conducted a market research. The research indicated that there was a lack of branded soft drinks in the market, even though there were several options available. What was the finding of the market research?
1) The market research found that consumers prefer non-branded soft drinks.
2) The market research found that there is a high demand for branded soft drinks.
3) The market research found that consumers are not interested in soft drinks.
4) The market research found that there is a lack of variety in soft drink options.