A competitor of SGAC has a magazine ad with a headline that claims "Our new sound card makes SGAC's SuperEnhancer old news." The Federal Trade Commission
A. discourages ads such as this--since it is unfair to use another firm's name in a way that is not favorable to the firm.
B. might require the competitor to provide evidence to support this copy thrust.
C. might criticize this ad as wasteful because it is institutional advertising and not product advertising.
D. would permit this ad in a trade magazine but not in a magazine read by final consumers.
E. would view this as comparative advertising, which is illegal in the U.S.
