Pre-test Write T if the statement is true and F if otherwise. _____ 1. Competitive noise is technology based. _____ 2. Many products go unsold because the message to advertise them are compelling. _____ 3. In these challenging times, it is rightful to create persuasive messages that will be heard. _____ 4. Persuasive messages means you are convincing your customers not to buy your product. _____ 5. In order to create compelling business messages, you should take into account the motivation that drives consumers buy a product