The maker of a cell phone screen protector would like to estimate the proportion of customers who file a warranty claim. To do so, they select a random sample of 200 customers and determine that the 96% confidence interval for the true proportion of customers who file a warranty claim to be 0.15 to 0.28. Which of the following can be accounted for by the margin of error of this interval?

response bias
nonresponse bias
sampling variation
undercoverage bias