Identify key tasks that would be undertaken by the social marketer at each stage of the social marketing intervention planning process to reduce the incidents of cigarette smoking amongst young adults. This social marketing intervention is targeted towards young male adults 21-35 years old living in a capital city with professional jobs.
What type of research would you conduct to understand the behaviours in the target market?
Evaluation is an important part of social marketing planning process. Discuss how you would evaluate the success of your intervention campaign once the plan is implemented.