’arents everywhere are very busy and often cannot spend time with their children, n the Netherlands. children who want a bedtime story can call the telephone service and request to listen to one of twenty prerecorded fairy tales. The phone company charges $7 per story. Because of the prerecording of the stories, this bedtime service reduces the problems typically associated with the ---_ characteristic of services. intangibility versatility perishability heterogeneity simultaneous production and consumption