When considering whether to manufacture and market green products, a firm should choose a strategy to fit the market's needs and its own business goals. The firm should understand the potential revenues and profits for improving its perceived greenness, and it should also ask itself:
A) Can going green give us a competitive advantage?
B) How substantial is the green consumer segment for our product?
C) Do we have the resources and knowledge necessary to undertake a green transformation?
D) All of the above