In the QAR Final Report, Ms Levy also acknowledges hybrid advice models, which combine digital advice with individual support, and observes that 'technology is also capable of supporting financial advisers to give personal advice more effectively'. Required: critically evaluate the value proposition of the hybrid advice model referenced by Ms Levy. Assess its potential to 'improve the accessibility and affordability of quality financial advice' by addressing the following:

Provide a concise definition of the hybrid advice model and highlight its unique value proposition in the financial advice landscape.
Your definition should encompass the key characteristics and components that distinguish hybrid advice from purely digital advice providers and traditional (human) financial advisors.