Technology has enabled many firms to go into industries that previously they would not have been able to go into. Some of these firms come in and have such a huge impact in the industry that they are labeled as disruptors. The financial services industry has seen numerous firms come in and use technological advancements to outstanding success. Identify one company that disrupted the financial services sector and fully discuss the service offering that leveraged off technology that was novel to the industry. Your discussion must fully explain what made the offering different and how it appealed to the market to gain a foothold. As usual your discussion must be structured appropriately with an introduction, body and conclusion. Make sure to fully explain all the points that you bring up.