JHL for Teaching Entrepreneurship. All rights reserved.
UDY GUIDE
Chapter 26
Entrepreneurial Investigation
Before you begin, complete the Entrepreneurial Investigation from this chapter. This investigation
will show how entrepreneurs make decisions around costs involved with running the business. Answer
the following questions. Be prepared to share your findings with your teacher or your class.
For years, one of Eli's Cheesecake's special ingredients has been a special vanilla bean harvested
in Madagascar. However, a cyclone destroyed a recent shipment of vanilla beans. The business
had the following options:
Option 1: Buy the remaining vanilla beans at a much higher price and lose money
Option 2: Buy the remaining vanilla beans at a much higher price and charge customers more
money to cover it
Option 3: Make the cheesecake with a cheaper, lower-quality vanilla bean
Do some research on the company and the importance of consistent quality when delivering
food-based products. If you were the CEO, what would you do?
STUDY GUIDE 26