The main goal of this assignment is for students to produce a digital branding strategy for a business of their own or for an already established business for the purpose of mass communication. Students will use a combination of softwares to complete this project ranging from Adobe Premiere, Adobe Illustrator/Photoshop, Adobe InDesign and Adobe XD. One or a combination of these tools will need to be used in order to complete the assignment. You will also be evaluated on your storytelling skills, structure of the project, visual elements and virtual presentation (if needed). You must choose digitally branding your own company or re-branding an established business or organization.
Turn final project in as a PDF or PowerPoint file. Please upload your media portion SEPARTELY in Blackboard as well.
(Recommend Using A Business You Want to Start or Place You Would Like To Intern)
What is a Digital Branding Consultant?
The essential role of the digital branding consultant is to build a bridge between businesses, and the online world, helping them to sell products, services, and advise a company the best way to reach their customers. This creative project requires you to integrate the skills learned throughout the semester in order to build a digital foundation for the business of your choice to succeed.
***The Elements below are the minimum requirements for this project:***
● Persona Creation (Not you; Your Ideal Customer)
● Company Logo (New Design or Redesign of Established Business)
● Homepage Website Design (Above The Fold Only; Not a Full Website)
● Wireframe for responsive website design/ App Design (4-5 mobile pages)
● Video, Audio Visual Story or Podcast (Only 1 required 30-60 sec. max)
● Virtual Presentation (If needed for extra credit)
Elements to Remember:
Using your skills in graphic design, editing, video and recording you will need to keep in mind the elements of good design throughout this project. Get creative! Have you ever imagined having your own clothing brand, shoe line or podcast show? Now you can, and you are the producer and designer. Is there a company that you think needs rebranding? Now you can make Victoria’s Secret’s “Pink,” “Blue” if you want to. As long as you are able to explain the reason and strategy behind your changes.
● Text Hierarchy
● Content Legible
● Strategic Tactics
● Colors Used (Do they relate to the mood of company?)
● Music or Sound Effects
● Clear Subject or Goal
● Clear Call to Actions
● Fonts Used
● Beginning, Middle, End
