In order to encourage your employees to take on new tasks and challenging projects, even those they are hesitant about, all of the following would be useful approaches EXCEPT?
1) Let them know that the company will likely fail and some employees may need to be terminated if this project does not succeed
2) Literally tell them that you believe in them and that they can perform the task
3) Tell them stories of other individuals who are similar to them and how they achieved goals such as this
4) Provide them with consistent coaching and feedback