Which of the following statements most accurately describes breakeven analysis?
A) It provides marketing managers an exact measurement of the level at which prices cannot fall.
B) When the total cost curve intersects with the total revenue curve, profits will be zero, but losses will be much greater.
C) BEQ and BE$/BER enable estimations of when investments will cover costs under different cost, demand, and price scenarios.
D) Prices not only help cover costs, but tend to increase demand.
