TSC chief information officer, Rob Mills, led an effort to improve the company’s e-commerce website, allowing for easier navigation and increased speed. In addition, TSC added a "buy online, pick up in store" feature to further enhance the customer experience. Finally, a process was put in place so that returns can be handled online, in-store, or over the phone. The seamless customer experience this creates is an example of _______.
a. online retailing
b. wholesaling
c. multichannel retailing
d. franchising