Select the false statement.
A. A company focused on the "Triple Bottom Line" may assess the costs and benefits of a project differently from a company focused only on economic profits.
B. Differences in expectations about how regulations (e.g., tax benefits) may change can lead to different cash flow forecasts for the same project.
C. If a project that has sustainability benefits has a positive NPV based on expected cash flows, then the company should undertake the project regardless of their sustainability goals.
D. The effects of sustainable investments on consumer perceptions of a company should not be considered when evaluating sustainable investments.