Scenario Zarah, a team lead of the marketing department at a renowned social media company, arranges a brainstorming session with her social media team. The discussion focuses on generating innovative ideas to enhance user satisfaction with the mobile app. The team suggested conducting an online survey to gather valuable feedback directly from users. They designed a comprehensive survey containing close-ended questions that covered topics such as app usage patterns, useful features, user preference, ease of use, and suggestions for improvement. Additionally, open-ended questions were also included in the survey to capture qualitative insights. Excited about the potential feedback, Zarah and her team actively monitor user responses from the survey. They are confident that this information will be instrumental in upgrading and improving the mobile app.
Which five important characteristics of the scientific method, as outlined in your research methodology course, are addressed in the provided scenario, and which ones are either not met or not discussed ? Justify your answer as well. Characteristic Met/ Not Met with justification Empirical Verifiable Cumulative Deterministic Statistical Generalization ?