An International Strategy Powers ABB's Future ABB, headquartered in Zurich, Switzerland, is a major competitor in the power and automation technologies industries across the major markets globally. It has 140,000 employees operating in almost 1o0 countries. In fact, it has five major businesses-power products, power systems, discrete automation, low voltage products, and process automation. It operates in eight major regions: (1) Northern Europe, (2) Central Europe, (3) the Mediterranean, (4) North America, (5) South America, (6) India, the Middle East, and Africa, (7) North Asia, and (8) South Asia. Over time, ABB has been a successful company using its geographic diversification across the globe to its advantage.

Question: What are ABB's internal capabilities and its strengths and weaknesses? How does the concept of core competencies play here? Should a company like ABB (a competitor in the power and automation technologies) pursue an opportunity solely because it does not play to their strengths, in order to improve that weakness and turn it into a strength? Please explain.