Critical Thinking Questions
1. How important do you think focus groups are to the eventual success of a new product?
2. Given what you've learned about the product life cycle, why might it be wise for a
consumer to wait a few months before purchasing a newly launched product?
3. What type of promotions do you think are most effective in the sports and entertainment
marketing industry? Explain.
4. Why would you need to analyze your competition before commercializing a new product?
5. Do you think that negative publicity is better than no publicity at all? Explain.