Read this case study on THE TRIVAGO WAY- GROWING WITHOUT GROWING UP?
Analyze the case in parts, as shown in the following areas:
• Situation Analysis - External: Review all seven of the general environmental categories (technological, demographic, economic, political/legal, sociocultural, global, and physical environment trends), looking for opportunities and threats that could impact the organization. Use Porter's Five Forces model to analyze the company's industry. Identify key competitors and analyze their strategies, core competencies, and competitive response.