Which of the following statements about pricing and profits is not true?
a. For-profit operations desire to make profits for such reasons as expanding operations, providing owners with a return on capital invested, thus pricing is of importance.
b. The demand for food service in a hospital is quite different from the demand for food service in most hotels or restaurants, and this needs to be taken into consideration in pricing.
c. Non-profit operations, as the name indicates, do not need to make a profit, thus pricing is not of importance.
d. Profits should not result simply because revenues happen by chance or luck to exceed expenses.