1. How did Go-Jek localise an Uber-like concept to the Indonesian context? How did Go-Jek identify and cater to consumers’ needs?
2. Is Go-Jek a motorcycle taxi company or a technology company? What exactly is the competitive edge that Go-Jek has, that enables it to disrupt the motorcycle taxi industry?
3. Should Go-Jek seize its success in Indonesia and replicate the business idea regionally in ASEAN?
4. What competitive strategy might Go-Jek adopt to fight with strong competitors like Grab?
5. What are the positive social impacts of Go-Jek? What are the negative social impacts of Go-Jek?