Question 2
You have recently completed doing a feasibility and viability study for a new business idea in
your community. Results of both studies suggest that your
idea will be successful
if
implemented correctly. The research statistics indicate
that the community anxiously awaits the
start of the business and are excited at the prospect of supporting it.
2.1 Choose and give a name that will be suited to your business and indicate what type of
ownership you will adopt.
2.2 Write an introduction/executive summary to explain the business concept, products/
services, ownership and other important elements of the business. Limit this summary to
not more than 1 page.
2.3 You are required to draw a poster that will be used as an advert to market the business/
products to the community. The poster must be designed according to AIDA principle..