Jenna can compare the rates and coverage of multiple insurance providers in just a few laps on her phone.
Omnipresent
Question
Brandon was recentty in a car occident. While a scralched-up lender wasn"t something he wanied, he thought he would add it lo his social
he social
media story
Interconnected
le
Judy hasn'l grown up with lechnology like kids today but decided to creale a couple social media accounts. Despile being older, she doesn'! want to miss out on a place where most of her friends are gathering
Information rich
Personalized
Belore deciding which insurance carrier lo go wilh. Lexi uses on oggregator lo bring in reviews trom customers. Gelling these insights from multiple people, across mulliple brands, in one placo - is valuable to her
Consumer-centered
On Jonathan's birthday, he received an e-mail message tron a restauran: thai congralulated him on turning 25! The message includod a coupon from for his lavorite dish. While he's never shared this with the restaurant, they must have been taking notice of what he frequently orders