As companies increasingly employ digital distribution, companies use Omni-channel marketing providing products and services regardless of whether customers are online, in the store, or on the phone. The integrated channel distribution benefits firms with the increased market coverage, lower channel cost, and customized selling, at the expense of the increased possible channel relational conflict. In this integrated and multichannel environment, companies may need to use a push (incentivize channel members) and/or pull strategy (incentivize final consumers) to serve their target market effectively. Explain briefly about your employer in terms of the extent of
(1) the multi-channel and the integrated channel utilization