Which generic competitive strategy most likely represents the Tucker Knox Corporation's business strategy for gaining and maintaining a competitive advantage?
a. "Cost Leadership" (no frills). Companies include Ryan Air, Walmart, Ikea, and McDonald's.
b. "Differentiation" (creating uniquely desirable products and/or services) is a key strategy for companies such as Amazon, Whole Foods Market, General Motors, and Apple.
c. "Focus" (offering a specialized service in a niche market). Companies include Coca-Cola (diet Coke and Rolls-Royce.
d. None of the above