Customer service deals with the activities of taking care of the customer’s need by providing before and after sales services. The objective of any retailer is to meet the needs and desires of the customers.

There are six factors which determine the type of customer affect the level of customer service a retailer should offer. They are as follows:

O Retailer’s characteristics
O The services offered by the competition
O The type of merchandise handled
O The price image of the retailer
O The income of the target market
O The cost of providing the service