Case to build: (Word count 2500 words /- 10 %) You are the Brand Manager of a leading marketing company of your choice. Your duty is to plan, develop, and direct the marketing efforts for a particular brand or product.
1. As a first task, you will have to choose the brand you would like to inaugurate or work for. The brand can be new to the market or can be an international organization that you would like to represent in your current country. You are supposed to introduce your brand at this stage and to define its elements. You need to clearly define your brand values and positioning.
2. Afterwards, you are supposed to set up a brand asset management system including Social media accounts; Visual elements--think logos, graphics, photography, layouts, and color schemes; Messaging and a Website.
3. At this stage, you are supposed to define the 4 marketing mix of your brand: product or service; price; promotion and place. (More based on your research findings).
4. Finally, you need to create a brand management plan to introduce your product/service on the market. At this point, you are supposed to analyze the main challenges and opportunities that you