WHICH STATEMENT IS INCORRECT?

A. It takes one period to complete a R&D project if you run an on-line query and then allocate the budget required to guarantee its completion
B. It takes at least two periods to complete a R&D project in the case of a feasibility study.
C. This is in the brand portfolio decision screen that one takes the decision to maintain an existing brand, modify the brand characteristics with a new completed R&D project, launch or withdraw a brand.
D. An existing brand is modified by changing its current name and using the physical characteristics corresponding to a new completed project