THE MARKET SHARE IN UNITS OF A BRAND EQUALS 17% AND ITS MARKET SHARE IN VALUE IS 29%.

A. It means that the price of this brand is lower than the average price on the Sonite market
B. It means that the price of this brand is higher than the average price on the Sonite market
C. It means that the price should be reduced in the next period.
D. It does not mean anything.