Today, there are two popular variations of sweepstakes: one offers products that consumers value as prizes and the other offers
a. a free sample of the firm's product as the prize.
b. an "experience" as the prize.
c. double or triple the face value of a coupon as the prize.
d. a BuyOneGetOne (BOGO) deal as the prize.
e. a cash rebate for the purchase of the firm's product as the prize.