You work for a small startup that has built a massive email subscriber base. However, you notice that your company's daily emails have started showing poor click rates and dismal open rates. Which of the following actions should you consider?
a. Send emails less frequently to drive improved open and click rates
b. Stop sending emails for a set period of time so you can re-capture your audience at a later date
c. Send emails with the same frequency but change the layout
d. Send more frequent emails