The Softex Shampoo Company is considering how to split its advertising budget between ads on two radio stations: WISH and WASH. Its main competitor, Splish Shampoo, Inc. has found out about this, and is considering countering Softex's ads with (proposed jingle: Softez, Shmoftex: Splash with Splish). Softex its own (propos has calculated that, were it to devote its entire advertising budget to ads on WISH, it would increase revenue in the coming month by $100,000 in the event that Splish was running all its ads on the less popular WASH, but would lose $20,000 in revenue if Splish ran its ads on WISH. If, on the other hand, it devoted its entire budget. WASH ads, it would neither increase nor decrease revenue in the event that Splish was running all its ads on the more popular WISH, and would in fact lose $50,000 in revenue if Splish ran its ads on WASH. What should Softex do, and what effect will this have revenue