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04-05-2024
Social Studies

Answered

Samsung, was facing stiff competition in the market. To gain a competitive advantage, the company decided to focus on strategic management, particularly Total Quality Management (TQM). Identify four of its products or product lines. Classify each product into one of the four categories of the BCG Matrix (Cash Cow, Star, Question Mark, Dog) based on their market growth rate and relative market share. Based on your analysis of the BCG Matrix for Samsung, what strategic recommendations would you provide to improve the overall portfolio performance? Consider the products in each category and their strategic implications. Do this task within three pages based on your own ideas and thoughts on Samsung

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