QCH is a multinational company which makes a range of luxury cars. Last year it made a profit of $700m. One of QCH’s objectives is to enter new markets. QCH wants to start producing cars in country C, a fast growing economy. The Finance Director said: ‘Meeting customer needs is important. We could form a joint venture or set up our own factory. Both options will be expensive, costing $800m. ' Identify and explain two reasons why QCH might want to enter new markets.