A B2B software firm wants to acquire 200 new leads for its new inventory control system through targeted digital ads. They plan to buy display ads on contextually relevant trade websites and industry journals. The typical CTR on these types of sites is 2%. The typical CPM is $15. On average, the firm is able to get an email capture from 20% of new visitors to their website. What should be the advertising budget?

a. $750
b. $3000
c. $600
d. $1000
e. $50,000