Which of the following is NOT true about pricing?
a) It is the only element of the marketing mix that generates revenue
b) Implementing a good pricing strategy is challenging but can be effective for a very long time
c) Consumers don't necessarily want a low price all the time or for all products.
d) Consumers want high value, which may come with a relatively high or low price.
e) Consumers use the price of a product or service to judge its quality.
Which of the following is NOT true about pricing?
very long time
d) Consumers want high value, which may come with a relatively high or low price.