There is only one repair center in the US for Brand R watches, and it is located in New York City. A watch needing repair must be mailed to this repair center. This seems on the surface to be a major customer disadvantage. Why has there been minimal sales impact?
O Brand R watches rarely break
O The watch itself is so inexpensive the customer doesn't mind
O The turn-around time is terrific
O The company doesn't repair any watches; they replace them