A mid-sized, non-profit healthcare organization is experiencing difficulty hiring and retaining staff as a result of expansion and hiring efforts of a competing hospital within the same city. The competitor has greater name recognition and community presence than the non-profit. The pay and benefits offered by the two organizations are comparable, but the competitor offers daytime-hour-only shifts. The non-profit healthcare organization cannot match the daytime-only work schedule because it operates 24 hours each weekday. Instead, the non-profit offers a small amount of premium pay and shift differentials, which are less appealing to some candidates. After two months of losing several qualified candidates to the competition, which results in increased workloads for current staff, the non-profit's senior leadership decides that changes need to be made if they are going to compete for talent with the other hospital. They request an immediate review of their organization's hiring process and compensation policies.

The HR manager wants to invite current staff to a focus group to discuss ideas to make the non-profit organization more appealing than the competition. Which action should the manager take to encourage staff participation in the focus groups?