Strategy SmeeCart, an e-commerce company, has recently been receiving negative feedback from its customers. Most of the reviews indicate that the customers are not satisfied with the company's product delivery speed. Upon further investigation, the company discovers that it rarely lives up to its promise of on-time delivery. In the context of value chains, it can be said that SmeeCart should:
A. increase its turnaround time and lead time
B. reduce its lead time and increase its cycle time
C. increase its cycle time
D. reduce its lead time and cycle time
E. increase its turnaround time