Bob watches a commercial for a Ford Mustang and becomes convinced that he wants to buy one. Right after watching the commercial, he asks his wife if he can buy the car and tells her that at the end of the commercial, the dealer was offering 0% interest for 60 months. She asks him what color the car was in the commercial. Bob cannot remember. Bob has demonstrated?
a. a serial position effect
b. the primacy effect
c. the chunking effect
d. the memory loss effect