A sales engineer is a Russ Berry Co. is a company that makes gifts and collectibles. When its southeastern sales representative is driving through a community on her way to make a sales call, she looks for small independent florists and gift shops. When she finds a retailer she knows is not carrying Russ products, she stops and makes a sales call. The company's sales rep uses _____ to find its prospects.
a. stimulus-response selling
b. order taking
c. cold canvassing
d. formula selling
e. telemarketing