Decathlon announced that it is building up its range of eco-friendly products and using data on the type of products bought, frequency of purchase and customer feedback to track consumer sentiments in purchasing and usage of eco-versions of their products. Decathlon is adopting which bases of segmentation to identify the customer segment most likely to be interested in these eco-friendly products? Group of answer choices Geographic and demographic Demographic and behavioural Psychographic and behavioural Behavioural and geographic