Required Materials
Advertisement or other marketing piece
Word processing software
Now’s your chance to analyze an advertisement or marketing piece of your choice, just as if you had a career in marketing.

Step 1: Choose Your Ad or Marketing Piece
Choose an ad or marketing piece that’s on paper or online.

To find a piece, you could search for the term “advertisements” plus a topic or subject that interests you. You may find ads or marketing pieces, like direct mail letters, from companies or nonprofit organizations.

Step 2: Complete Your Analysis
Create a word processing document and answer the following questions:

Audience: Who is the piece designed for? How do you know?
Purpose: What does the marketer want you to buy, do, or believe?
Text: How does the text help deliver the marketer’s message?
Visuals: How do the visuals help deliver the marketer’s message?
Effectiveness: Would you change anything about the piece? Explain.
Step 3: Submit Your Work
Submit a copy of the ad or marketing piece and answers.